Marketing & Branding Blog
Exploring the Brand Flywheel & Your Impact
-
Red Bull Gives You Braaanding!
Yes, Red Bull Gives You Wiiings! (well maybe not so much). In truth, the company has done a brilliant job of marketing its energy drink product over 40+…
-
How Does Defining Your Brand’s Archetype Give Momentum to Your Brand Flywheel?
Brand archetypes are powerful tools for creating emotional connections and driving long-term momentum for your brand. When aligned with the brand flywheel—a self-reinforcing cycle of customer satisfaction, visibility,…
-
The AIDA Model and the Brand Flywheel
The AIDA model is a foundational marketing framework that describes the stages a customer goes through from first encountering a brand to taking action, such as making a…
-
Cognitive Biases That Drive Consumer Behavior
Marketing and consumer psychology are deeply intertwined. At the heart of every purchasing decision are hidden mental shortcuts—cognitive biases—that shape how people perceive value, make choices, and ultimately…
-
How Your Brand Archetype Can Power Your Brand Flywheel
Once you understand your brand’s archetype or set of archetypes (most brands express the characteristics of more than just one archetype), you can use the Brand Flywheel method…
-
The Sage Archetype: Inspiring Expertise, Advancing Knowledge
Among the twelve classic brand archetypes, the Sage stands as the personification of wisdom, truth, and intellectual curiosity. If your organization seeks to guide, inform, and illuminate new…