Marketing & Branding Blog
Exploring the Brand Flywheel & Your Impact
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Rest in Peace, Purelight Power
Two days before Christmas last month, Medford-based Purelight Power sent more than 100 layoff notices to its staff. The solar installation company was closing operations in nine states.…
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The Four Pillars of Branding
To build and maintain a powerful brand, we look to strengthen the four pillars of branding: Differentiation, Relevance, Esteem, and Knowledge. In this post, i’ll be explaining the…
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Stio, A Lifestyle Explorer Brand
As I write this, it’s catalog season. Towards the end of the calendar year, our mailbox gets stuffed full of catalogs based on our purchasing habits (lifestyle, home…
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Laying the Groundwork for Your Brand Flywheel
If you are a small business owner or the person in charge of marketing for a small shop, you have a responsibility to drive sales. Or maybe you…
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Why Do I Keep Doing This to Myself?
It was 6:30 in the morning. I had spent the past 24 1/2 hours running, walking, and hobbling my way from a trailhead in the middle of Southern…
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Case Study: Mt. Ashland
The Mt. Ashland Association was my first client. It was 2014. I was requested to join the organization during a period of significant turmoil at the nonprofit ski…