Marketing & Branding Blog
Exploring the Brand Flywheel & Your Impact
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Your Brand Archetype
Do you know your brand archetype? There is a wealth of information online about Brand archetypes, including here. There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw,…
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You Can’t Clone Yourself
If you’re a small business owner or a marketing director in a small shop, you’re always getting pulled in different directions. That’s part of the gig. But you…
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The Brand Flywheel
I love the Flywheel analogy. Conceived and popularized by Jim Collins in his book Good to Great as well as other big thinkers like Hubspot Founder Brian Halligan,…
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A Little About Me
I’ve lived in Southern Oregon since 2007. My wife Kathryn and my two children Ella and Hank moved to the area in search of a great place to…