Michael
-
Your Brand Archetype
Do you know your brand archetype? There is a wealth of information online about Brand archetypes, including here. There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. The different archetypes were developed by Carl Jung in the early 20th Century based on his extensive psychology… Read more
-
You Can’t Clone Yourself
If you’re a small business owner or a marketing director in a small shop, you’re always getting pulled in different directions. That’s part of the gig. But you can accomplish a lot because you have help. And that does not mean that you have to hire anyone or delegate this to one of your employees.… Read more
-
The Brand Flywheel
I love the Flywheel analogy. Conceived and popularized by Jim Collins in his book Good to Great as well as other big thinkers like Hubspot Founder Brian Halligan, it’s the logical replacement of the traditional marketing funnel concept. A flywheel is a heavy revolving wheel in (or alongside) a machine that is used to increase… Read more
-
A Little About Me
I’ve lived in Southern Oregon since 2007. My wife Kathryn and my two children Ella and Hank moved to the area in search of a great place to settle down with great schools and outstanding outdoor recreation opportunities. We found the place. Since then, we’ve done as much as we can to take advantage of… Read more